Saturday Morning, Saturday Afternoon

Trail at 7 AM. Brewery by 2. I imagine that is the person who wears what I make. They're not one thing — they fish and they lift, they ride and they cook, they run trails and they kick back when they get home. They're devoted to more than one calling and they don't need a bumper sticker about any of them.

They're somewhere between 35 and 60. They've tried enough gear to know what's good and enough brands to know what's fake. They buy less than they used to, but they keep what they buy. They're not looking for a shirt to tell them who they are. They want one that already knows.

If you read that and thought "that's me" — then that's why I have created this brand.