The Shirt Under the Shirt

Nobody thinks about what a shirt is made of until they own one that actually feels good. The blank we use is a Next Level 6210 — 60/40 cotton-poly, some have a heathered finish. It feels like a shirt you've already broken in. Day one, it fits like something you've owned for years. That's not an accident.

A lot of brands spend all their energy on the graphic and print it on whatever's cheapest. I get it — the art is the fun part. But if the shirt rides up, shrinks weird, or feels like a paper towel after three washes, nobody cares what's on the front. The blank is the foundation. Get that wrong and nothing else matters.

I tested a lot of shirts before landing on this one. It holds a print, it holds a wash, it holds its shape. It's not the cheapest option but that's kind of the point.