One Idea Per Shirt

Every Durable Union design is one idea, executed all the way. Not three concepts crammed together, not a graphic that tries to be everything to everyone. 

The goal is simple: reward the insider, intrigue the outsider. If you hike, you see the 6684 and you get it immediately — you might stop someone in a parking lot over it. If you don't hike, you just see a clean graphic that looks good. Both reactions are right. The shirt works either way, but it works better if it's your thing.

The subject changes shirt to shirt. I have a lot of interests so I hope to introduce more designs that touch on fishing, music, cycling, weightlifting — it moves around. But the person wearing them is the same. Someone who's into something and doesn't need to make a speech about it.